English Wine & Tourism

CPD Short Specialised Course

Apply for 2024

This module will focus on the emergence of tourism as a key element of business strategy for both wine producers and their wider production communities and regions.
Students will study the history and recent developments in the field of oenotourism factoring in the importance of products and services offered, tourist consumer behaviour and establishing an effective cellar door. This will result in students identifying an issue impacting the tourism industry and making recommendations as to how to solve the problem identified.

English Wine Industry:

History of the UK wine production industry
Wine production regulatory frameworks
Industry structure, business models and key producer analysis
Marketing and trade bodies
Markets for English wine
Trends and industry developments
Tastings of key varieties

Wine Tourism:

Industry definition, historical context, size and structure of industry
Exemplar wine tourism destinations around the world
Factors affecting the success of wine tourism in a region
Wine tourism offerings and types of wine tourist
Ethical and environmental issues affecting wine tourism

The outcomes of this module:

Identify, analyse and evaluate the strengths, weaknesses, opportunities and threats facing the English wine industry.
Identify, analyse and evaluate an international wine tourism destination.
Recommend how the UK wine tourism industry can implement best practice from a successful international wine tourism destination.

Course details

Dates & Location	Wednesday 22nd January - Wednesday 21st May 2025 13:15 - 16:00
Duration	Each course is delivered at Plumpton College one half day per week.
UCAS Details	Typically full time university students will study 120 credits per year. Please note, you can do up to 45 credits of CPD short courses per academic year. If you would like to do more you will need to register on one of our degree programmes, either full time or part time. If you want to do one of these CPD short courses for upskilling, you can apply today. If you would like to gain credit with the intention of later studying the full degree, please speak a member of our admissions team (enquiries@plumpton.ac.uk / 01273 890 454) first to ensure you meet the full course entry criteria. If you apply for interest upskilling only and don’t want to earn UCAS point and work towards the Plumpton Diploma, make your payment today. Alternatively, if you do want to work towards UCAS points and the Plumpton Diploma please check entry requirements before you pay and tick the box for working towards UCAS points.
Costs	Each semester costs £1,250 plus £110 material fees.

Entry Requirements

Applicable to each module

GCSE Mathematics at grade 4 or above (grade C or above under the A*-G system)
GCSE English at grade 4 or above (grade C or above under the A*-G system)

The following qualifications are recommended prior to applying:

WSET Level 2 Award in Wines (Pass)
Level 3 qualification such as A Level (two subjects)
BTEC Extended Diploma (MPP)
Access to HE in a related subject
We also consider applicants with relevant industry experience if over 21 years of age.
Students with English as a second language will be required to have gained IELTS at 6.5 overall with 6.0 in Writing.

Applicants wishing to progress onto an undergraduate course would need to meet the minimum entry criteria for that specific course which typically includes a Level 3 qualification with UCAS Tariff points (56 points and above).