Wine Marketing

CPD Short Specialised Course

Apply for 2024

This module will see students analyse the wine business from two different perspectives: that of the buyer and that of the seller. Students will learn about buyer behaviour and the value chain, and how this may affect marketing activities. Students will also investigate digital marketing and the various methods available for conducting market research, culminating in the construction of their own business marketing plan.

This module will include:

Market analysis tools.
The marketing mix.
Analysis of segmentation bases.
Market research methods.
Buyer behaviour, the value chain.
Digital marketing.
Ethical marketing.
Constructing a marketing plan.

The outcomes of this module:

Analyse a wine product or service’s internal, external, macro and microenvironment.
Identify, explain and apply the key features of the marketing mix to a given wine product or service.
Identify and evaluate the criteria for market segmentation, assessing how wine buyer behaviour affects marketing activities.
Evaluate the ethical considerations relevant to the marketing of a given wine product or service.

Course details

Dates & Location	Thursday 12th September 2024 - Thursday 16th January 2025 13:15 - 16:00
Duration	Each course is delivered at Plumpton College one half day per week.
UCAS Details	Typically full time university students will study 120 credits per year. Please note, you can do up to 45 credits of CPD short courses per academic year. If you would like to do more you will need to register on one of our degree programmes, either full time or part time. If you want to do one of these CPD short courses for upskilling, you can apply today. If you would like to gain credit with the intention of later studying the full degree, please speak a member of our admissions team (enquiries@plumpton.ac.uk / 01273 890 454) first to ensure you meet the full course entry criteria. If you apply for interest upskilling only and don’t want to earn UCAS point and work towards the Plumpton Diploma, make your payment today. Alternatively, if you do want to work towards UCAS points and the Plumpton Diploma please check entry requirements before you pay and tick the box for working towards UCAS points.
Costs	Each semester costs £1,250 plus £110 material fees.

Entry Requirements

Applicable to each module

GCSE Mathematics at grade 4 or above (grade C or above under the A*-G system)
GCSE English at grade 4 or above (grade C or above under the A*-G system)

The following qualifications are recommended prior to applying:

WSET Level 2 Award in Wines (Pass)
Level 3 qualification such as A Level (two subjects)
BTEC Extended Diploma (MPP)
Access to HE in a related subject
We also consider applicants with relevant industry experience if over 21 years of age.
Students with English as a second language will be required to have gained IELTS at 6.5 overall with 6.0 in Writing.

Applicants wishing to progress onto an undergraduate course would need to meet the minimum entry criteria for that specific course which typically includes a Level 3 qualification with UCAS Tariff points (56 points and above).